At the Employer Branding Award 2016, the automotive engineering designer BFFT introduced a unique lifestyle program to inspire employees – and landed first place with the “Best Employer Brand 2016“ award in the Hidden Champions/Internal Branding category.
How do you inspire people? This is the question that the team at the Kavalierhaus Klessheim near Salzburg ask themselves daily. That makes it the perfect setting for the Employer Banding Awards: On June 1st, 2016, 18 nominated companies from Germany, Austria and Switzerland presented their solutions to the question: How to inspire the employees? The automotive engineering designer BFFT from Ingolstadt offered the best solution in the category Hidden Champions/Internal Branding and therefore ranked number 1 as “Best Employer Brand 2016“.
The Employer Branding Award including the “Best Employer Brand” seal is organized by the Employer Brand Managers Club (network consisting of employers in the DACH region (Germany, Austria, Switzerland)) and Symbiosis (agency for brand and strategy communication). The award recognizes outstanding projects to strengthen the employer brand in categories such as employer positioning, personnel marketing and internal branding, for small (Hidden Champions) and large businesses (Global Player) alike. A jury consisting of marketing and HR experts selects the best three projects in each category from the shortlist. These 18 companies present their concepts to the jury and expert audience at the Employer Branding practice forum. What makes it special: Besides jury voting (60%), public voting (40%) is also entered in the final evaluation.
BFFT is “Hidden Champion“ in the sections driver assistance systems, electromobility and digitalization. In this process, exciting development tasks only represent one pillar of the BFFT employer brand. It is complemented by an ultra-modern work environment (e.g. in the headquarters with fitness studio) and unique employee orientation. Part of this is the extensive lifestyle program which the Ingolstadt branch entered into the Employer Branding Award competition in the internal branding category. The mix of almost 100 events per year with health related fitness sports and exclusive sponsoring is geared precisely to the employees’ interests. From the Christmas party “under palm trees“, to the active participation at the Triathlon Ingolstadt all the way to the priceless VIP-seats on the BFFT Fansofa at the soccer club FC Ingolstadt. It demonstrably promotes identification and loyalty: According to an employee survey the employer image is the second most important reason for wanting to join BFFT. This also convinced the jury and audience: BFFT achieved 1st place and received the award as “Best Employer Brand 2016”!
Dr. Michael Schilhaneck, Director of Brand Management and Strategic Management at BFFT is very pleased with the award: “Brand management is a complex issue. Distinction is a central feature for the formation of preferences. This applies to the sales market just as much as to the human resources market. Our lifestyle program provides this essential distinction. The employees value the extensive event offers, applicants mention it all the time, and if even the experts are enthusiastic about the approach and present us with an award, we are all the more delighted.”